9 per cent market share. The article is not dated and it might easily be no longer relevant. Finally, another situation is aroused when the sources available are specific and do not refer to the United States or to the global average. In the case of the Marlboro cigarettes for instance, the Tobacco Freedom website (2001) states that they are leaders within the Hispanic consumer segments, with a market share of 49.8 per cent. They do not however mention the overall figures.

Question 3

People are reticent to the unknown -- this is a given which can be observed in various circumstances, including the taste test. While unable to associate the drink with a brand, the people drank little amounts and were always circumspect. Additionally, they tried to guess the nature of the drink. Those who consume a certain soft beverage on daily basis were able to identify the respective beverage, but not others. People who do not consume soft beverages constantly did not make a difference.

When the participants to the taste test were able...